Our vision for the course is to deep dive into the latest marketing strategies and equip you with industry neutral frameworks and tools for customer value generation and growth.
Our vision for the course is to deep dive into the latest marketing strategies and equip you with industry neutral frameworks and tools for customer value generation and growth. We are proud to say, that all the lecturers put syllabus and curriculum together to build on each other’s classes to deliver a coherent educational experience. While designing this course, we wanted to put emphasis on explaining the newest tools and frameworks to you. Problem-solving activities and case studies will help analyze your communication challenges and try to resolve them.
Strategic Communication program includes eight modules:
Also, three different foreign speakers with various backgrounds will deliver their masterclasses that are aligned with the subjects. They are Jennifer Wong, Peter Hamilton and Siby Thomas.
Key topics we cover include – product life-cycle analysis and its positioning, consumer behaviour analysis, strategic brand platform development, digital-first strategy, brand partnerships and sponsorships, event planning, development of an integrated marketing plan.
WHO THIS COURSE IS FOR
Our mission is to shape universal marketer, though, the program is not only meant for marketing professionals. The course will also be immensely valuable for founders, managers, c-suite professionals throughout the company.
5 lecture: firs two week we will be working to set a common ground for everyone. This two-week subject will help remember essentials and take a different look on them.
10 lecture: Understanding target audience is key to always being relevant. The subject will cover consumer psychology and data extraction from marketing research
6 lecture: Apart communication, product lifecycle and its positioning is incremental to its company's success, we will cover case-based examples and challenge them for a deeper understanding of how accurate communication and right product positioning complement each other
10 lecture: Managing local or an international brand is a tough job. It has many different aspects to it that need to be addressed and understood. Understanding tools to differentiate, diversify, manage and communicate brands, will be covered by this subject.
12 lecture: Understanding brand essence, brand promise, a reason to believe and consumer insight is the only way to translate your brands' values to the consumer. We'll cover a unique method of developing a brand communication platform, that'll help get closer with your target audience and master the loyalty factor.
12 lecture: Now, when you can create a website with cost close to nothing and sell your product or a service online worldwide, knowing tools like pixel and tag, as well as unwritten rules of digital marketing – is a must! We concentrate on building a sales funnel, targeting right customers and analyzing data as well as ROI of your digital communication.
6 lecture: The subject will cover A-Z of event management. How to execute an idea and manage a project as huge as a big event. How to find the right people for the right job and find best partners for an event. We'll talk about event coverage and how to communicate a message That will be delivered straight to the masses
Jennifer will be coming to Tbilisi School of Communication to share her experience on communication to both – b2b and b2c words. she was named as top 30 under 30 marketers in the USA in 2018. From 2015 Jennifer was a Vice President of Marketing at TUNE. In 2018 she became Head of Marketing at Convoy, 2018 Business Insider's 51 enterprise startups to bet your career on, as well as LinkedIn Top 50 startups. Jennifer is an Adjunct Professor at the University of Washington Foster School of Business.
Peter will be coming to Tbilisi School of Communication as a guest speaker to talk about - Building the Startup, Raising VC Money and Partner Marketing. He is a digital marketer by background, Peter is CEO of TUNE, the enterprise platform for partner marketing. He raised $36.4M through two rounds of funding from Accel Partners and Icon Ventures, made three acquisitions in the martech category and has scaled teams to over 350 people across 9 offices worldwide.
Siby will be joining Tbilisi School of Communication as a guest speaker to talk about deal customization with different clients, as well as measuring post-event ROI. He is Sponsorships and Partnerships head at Dubai Opera from 2016. In just two years, he has secured over 5.000.000$ in revenue from sponsorship deals. He has worked with the likes of Apple Inc, Jaguar, MasterCard on a long-term basis as well as Christian Dior, Bvlgari, Hermes and Pandora on per project terms.